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- Who’s cooking: Zac Brown, a chef son, and a relaxed host
- All together now: A big blended family holiday at the ranch
- Retail hustle: Stores, pop-ups and the holiday stretch
- Philanthropy: Yellow Libraries and children’s literacy
- Balancing public life: family, fame and community work
- What to watch next: brand moves and holiday plans
Kendra Scott is already thinking about Thanksgiving. Fresh off an engagement to country star Zac Brown, the jewelry designer is planning a big, joy-filled holiday at her Texas ranch, where family, food and new traditions will take center stage.
Who’s cooking: Zac Brown, a chef son, and a relaxed host
Kendra gives the kitchen keys to the men this year. She says Zac Brown brings serious culinary chops.
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- Zac Brown has a cookbook and a reputation for high-level home cooking.
- Cade, Scott’s eldest son, trained in restaurants and cooks professionally.
- Kendra plans to help in a supporting role — chopping, prepping and following orders.
The vibe will be casual and collaborative. Scott describes herself as a sous-chef of sorts. The team approach lets her enjoy the celebration and the family time.
All together now: A big blended family holiday at the ranch
This will be the couple’s first Thanksgiving as an engaged pair, and they’re making it a multi-generation gathering.
Expect a lively barn celebration near Austin. Scott plans to host about 25 guests, mixing friends with family. The two of them bring eight children into the new family mix.
- From Kendra: Cade, 24; Beck, 21; Grey, 12.
- From Zac: Justice, 18; Lucy, 17; Georgia, 15; Joni, 14; Alexander, 11.
- Scott teases the group as “like the Brady Bunch” — four girls and four boys.
Retail hustle: Stores, pop-ups and the holiday stretch
The holiday season is a major business moment for Scott’s brand. This year she pushed expansion hard.
- 25 new stores opened this year, boosting foot traffic and seasonal sales.
- She is traveling between shops to meet customers and teams in person.
- There’s a Nashville pop-up for Yellow Rose, Scott’s western-leaning collection.
For Scott, being in the shops during the holidays is as important as any product launch. She calls the season the brand’s Super Bowl and focuses on spreading joy at the register.
Philanthropy: Yellow Libraries and children’s literacy
Outside business and family life, Scott invests in community work through the Kendra Scott Foundation.
One recent initiative brought a bright, small library — a “Yellow Library” — to a New York City elementary school. The project aims to place diverse, relatable books into Title I schools.
Why the Yellow Library project matters
- Books that reflect children’s lives help build confidence and identity.
- Spanish-language and multicultural titles increase access for non-English households.
- The project partners with local schools to tailor collections to student needs.
Scott points out that many children lacked stories they could recognize themselves in. The mini libraries give students mirrors and windows into broader worlds.
Balancing public life: family, fame and community work
Kendra Scott’s schedule blends travel, retail openings, and hands-on charity work. Between store visits and pop-ups, she stays engaged with customers and philanthropic partners.
Her public appearances also involve collaborations with artists. A recent pairing with singer Ciara highlighted the Yellow Library launch and emphasized community impact.
What to watch next: brand moves and holiday plans
Kendra will continue touring stores and launching seasonal activations. The Nashville pop-up and the Yellow Rose line are on her calendar.
- Holiday retail events will spotlight new collections and in-store experiences.
- Foundation work will expand to reach more Title I schools and Spanish-speaking families.
- At home, the blended family will shape new traditions at the Austin ranch.
