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- How a cute cup became a social media phenomenon
- Are more Bearista Cold Cups coming back to stores?
- How much did shoppers pay — and what resellers charge now
- Where else you can find festive Starbucks drinkware
- Tips for shoppers trying to score limited Starbucks merch
- Why this matters for holiday merchandise strategy
Starbucks’ teddy bear-shaped glass cup turned into an overnight sensation, sparking long lines, viral store videos and a scramble online. Fans raced to buy the limited Bearista Cold Cup, leaving many empty-handed and wondering if the chain will bring it back before the holidays.
How a cute cup became a social media phenomenon
Posts showing shoppers grabbing the glass bear flooded feeds after the item dropped. The whimsical design — a glass in the silhouette of a teddy bear with a green hat and straw — hit a sweet spot for collectors and holiday shoppers.
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- Videos show crowded stores and tense moments as people tried to secure the cup.
- Online interest surged quickly, pushing the product into trending searches.
- The affordable retail price contrasted with soaring resale listings.
Are more Bearista Cold Cups coming back to stores?
Starbucks has confirmed the Bearista Cold Cup is currently sold out. The company says it shipped more of these glass cups than many other items, but demand outpaced supply.
What Starbucks has said about restocking
Company representatives described the holiday collection as a nod to nostalgic seasonal favorites. They acknowledged the unexpected level of demand for the bear cup and said fans’ enthusiasm exceeded expectations.
Starbucks also indicated there are no immediate plans to replenish that specific cup, though the retailer hinted at additional merchandise drops during the season.
How much did shoppers pay — and what resellers charge now
The Bearista cup retailed for $43.95. After sellout, third-party sellers listed items at far higher prices.
- Retail price: $43.95
- Resale listings: some show prices near $400 on auction sites
- Collectors and opportunistic resellers fueled the spike in aftermarket value
Where else you can find festive Starbucks drinkware
If the bear cup is gone, other holiday pieces remain available. Fans can still hunt for seasonal tumblers and travel mugs at many locations and online.
- White Ribbon Tumbler
- Gingerbread Cookie Tumbler
- Holiday Puppy Tumbler
- Gingerbread Travel Mug
Starbucks also released a themed Hello Kitty range, which includes three cups and a plush toy wearing a Starbucks apron. Those items have their own audience and may appear on retailer shelves intermittently.
Tips for shoppers trying to score limited Starbucks merch
- Follow Starbucks’ official social channels for drop announcements.
- Check local stores early on release mornings.
- Avoid overpaying on resale platforms; set price alerts instead.
- Sign up for store newsletters or loyalty alerts to get advance notice.
Why this matters for holiday merchandise strategy
Retailers often plan limited runs to build excitement and urgency. In this case, Starbucks’ seasonal strategy created intense demand and rapid sellouts. The chain says it plans additional merchandise throughout the holidays, though availability will vary by item and location.
