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- Trailer offers a taste of Puerto Rican culture and celebration
- Show details: date, venue and broadcast partners
- Bad Bunny’s intention and cultural message
- How the halftime date fits his world tour
- Grammy buzz: nominations that add momentum
- Apple Music’s “Road to Halftime” and promotional push
- Pre-kickoff music moments and honored performers
Bad Bunny has turned up the volume on Super Bowl week with a vibrant trailer that teases a halftime show rooted in Puerto Rican pride. The short film mixes music, movement and local color to set expectations high for the Feb. 8 performance at Levi’s Stadium.
Trailer offers a taste of Puerto Rican culture and celebration
The newly released trailer, produced with Apple Music, was filmed in Puerto Rico. It showcases Bad Bunny dancing to his own track under lush canopies and among large groups of people. The visuals emphasize community and cultural symbols rather than spectacle alone.
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What the trailer spotlights
- Song choice: The clip centers on his rhythm-heavy track often translated as “Unforgettable Dance.”
- Local imagery: Shots of neighborhoods, public gathering places and the native Flamboyant tree anchor the footage.
- Inclusive cast: Dancers and extras of varying ages, genders and backgrounds appear throughout.
Apple Music framed the piece as an open invitation for global audiences to experience the artist’s roots. The film aims to bridge local tradition and a worldwide stage.
Show details: date, venue and broadcast partners
Bad Bunny’s halftime presentation is set for Super Bowl LX at Levi’s Stadium in Santa Clara, California.
- Date: Feb. 8
- Venue: Levi’s Stadium, Santa Clara
- Where to watch: Live on NBC, Telemundo and Peacock
- Presented by: The NFL and Roc Nation, with Apple Music collaborating on promotion
Expect a global audience and cross-platform streaming on game day as networks and streaming services share the broadcast.
Bad Bunny’s intention and cultural message
In public remarks ahead of the show, he framed the halftime moment as more than personal success. He described the performance as a tribute to those who paved the way and a celebration of his community’s history.
That spirit is woven into the trailer and promotional content, signaling the artist’s intent to present a culturally resonant halftime set rather than a simple pop spectacle.
How the halftime date fits his world tour
The Super Bowl performance falls in the middle of Bad Bunny’s ongoing Debí Tirar Más Fotos World Tour. Tour dates continue into July, meaning the halftime show will intersect with a busy live schedule.
- The Super Bowl set will likely reflect the aesthetic and energy of his current tour.
- Logistics-wise, the performance comes during an active touring season.
Grammy buzz: nominations that add momentum
Bad Bunny arrives at Super Bowl week with multiple Grammy nominations for the coming awards season. His work garnered attention across several major categories.
- Album of the Year (for Debí Tirar Más Fotos)
- Best Música Urbana Album
- Best Album Cover
- Record of the Year (for “DtMF”)
- Song of the Year (for “DtMF”)
- Best Global Musical Performance (for “EoO”)
These nods add another layer of anticipation around his Super Bowl appearance.
Apple Music’s “Road to Halftime” and promotional push
To build momentum, Apple Music rolled out a curated collection titled “Road to Halftime.” The program highlights tracks from his catalog and related content.
- Playlists designed for casual listeners and hardcore fans
- Editorial features and behind-the-scenes material tied to the halftime show
The promotional effort aims to broaden reach and prepare audiences for what the performance may include.
Pre-kickoff music moments and honored performers
Before the halftime spectacle, the Super Bowl will feature national anthems and heritage songs performed by established artists.
- National Anthem: Charlie Puth
- “America the Beautiful”: Brandi Carlile
- “Lift Every Voice and Sing”: Coco Jones
These pregame selections set a formal tone before Bad Bunny brings his energy to halftime.
