Show summary Hide summary
Google has made it easier to shape the news and sources that appear in your feed. A small badge and a simple click can mark a publisher as your go-to, influencing results across Google Discover, Google News, and Search. This guide explains what the option does, how to use it, and why it matters for readers and publishers alike.
What “Add as preferred source” does for your Google experience
When you mark a publisher as preferred, Google uses that signal to prioritize content from that source in personalized surfaces. That includes recommendations in Google Discover, listings in Google News, and some personalized elements of Google Search.
Marine El Himer makes abrupt decision after sister Océane El Himer was arrested: she steps away
Hilary Swank’s husband Philip Schneider: inside the businessman behind the star
- It does not block other sources.
- It nudges the algorithm to show more stories from the selected publisher.
- Settings sync with the Google account on connected devices.
How to add a preferred source step by step
From a news card or publisher page
- Tap the menu or the three-dot icon on a story card.
- Choose the option that mentions following or preferring the source.
- Confirm the action when prompted.
From Google News or Discover settings
- Open Google News or Discover.
- Go to Settings > Sources or Manage interests.
- Add publishers to your preferred list.
Tip: You can remove a source at any time from the same settings panel.
What the badge and icon mean
A small emblem next to a story or publisher signals the option to prioritize that source. It’s a visual shortcut to help users customize their feed quickly. The icon is intentionally subtle so it fits into the feed without distraction.
Why choosing preferred sources matters
- More relevant content: You see more stories from outlets you trust.
- Better personalization: Google tailors recommendations using your preferences.
- Support for publishers: Preferred placement can increase visibility for chosen outlets.
Guidance for publishers who want to be chosen
Publishers aiming to become a preferred source should focus on consistent quality and clear branding. Google tends to favor reliable, well-structured sources in personalized feeds.
- Publish accurate, timely reporting.
- Use clear headlines and structured metadata.
- Keep site performance fast and mobile-friendly.
- Engage readers with distinctive reporting and regular updates.
Privacy and control: what users should know
Adding a preferred source is a personalization option, not a privacy risk. Google uses your selection as one signal among many to tailor content. You remain in control and can change preferences anytime from your account settings.
