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• Why choose preferred sources on Google: control your news mix
• Where you can mark a source as preferred on Google
• How to add a preferred source in Google News — step by step
  • Find the publisher
  • Choose to follow or prefer
• Adjust preferences in Google Discover and Search
• Manage and edit preferred sources
• Best practices for smarter personalization
• Why publishers care about preferred-source signals

Want to see more stories from a site you trust in your Google feed? Making a source “preferred” helps Google surface that publisher’s articles in Search, News, and Discover. Below are clear steps, tips, and the reasons this small change can reshape your daily news stream.

Why choose preferred sources on Google: control your news mix

Setting preferred sources gives you more influence over what appears in your personalized Google results. It reduces noise and surfaces content from outlets you trust.

• More of what you like: Google will prioritize articles from chosen publishers.
• Less irrelevant content: Fewer stories from unknown or low-quality sites.
• Faster access: Favored sources can appear higher in Discover and News cards.

Where you can mark a source as preferred on Google

Google offers a few places to shape your preferences. Each product may use different labels or controls.

• Google News app and news.google.com
• Google Discover feed on mobile devices
• Search results via publisher controls or follow buttons

How to add a preferred source in Google News — step by step

Google News provides one of the clearest ways to follow and prefer publishers. These steps work on mobile and desktop with minor layout differences.

Find the publisher

• Open the Google News app or news.google.com.
• Type the publisher name into the search field.
• Select the publisher’s profile from the results.

Choose to follow or prefer

• Tap the Follow button to receive more content from that source.
• Look for a menu or three-dot icon on the publisher page for more options.
• If available, select Prefer this source to boost its ranking in your feed.

Adjust preferences in Google Discover and Search

Discover and Search personalization is often managed through the Google app and account settings.

• Open the Google app and go to Settings > Interests or News.
• Use the Sources area to add, remove, or prioritize publishers.
• In some cards, tap the three dots and choose options like More stories like this or Don’t show content from.

Manage and edit preferred sources

You can change your selections at any time. Regular maintenance keeps your feed relevant.

• Visit the same settings page to remove sources you no longer want.
• Use the search box to quickly add new publishers you discover.
• Toggle follow or preference switches to refine the mix.

Best practices for smarter personalization

• Diversify sources: Include a range of reputable outlets to avoid echo chambers.
• Update regularly: Remove sources that drop in quality or relevance.
• Use feedback: Mark cards as helpful or irrelevant to teach Google your tastes.

Why publishers care about preferred-source signals

When users mark a site as preferred, publishers can see more consistent engagement. That may translate into higher visibility and traffic.

• Preferred status can increase article impressions.
• It helps publishers build a loyal readership within Google products.
• Local and niche outlets often benefit most from direct user preferences.