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If you want Google to show content from a favorite publisher more often, you can mark it as a preferred source. This short guide explains what that option does, why it matters for your feed and search results, and how to set or change your preferred sources across Google News, Discover and Search.
What “preferred source” means on Google
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Google uses signals and user choices to rank articles. A preferred source tells Google you trust a particular publisher. That preference nudges Google to surface that publisher’s stories more often in your personalized feeds.
- It affects Google News, Google Discover, and personalized search snippets.
- It does not guarantee every story appears, but it increases visibility.
- Preferences are tied to your Google account and device settings.
Benefits of adding a preferred source
Choosing a preferred source customizes your news experience. It helps you find trusted reporting faster.
- More relevant results: You’ll see more content from outlets you trust.
- Faster updates: Timely stories from that publisher may appear sooner.
- Cleaner feed: Less irrelevant content and fewer repeat topics.
How to add a preferred source in Google News and Discover
From Google News (web or app)
- Open Google News and sign in to your Google account.
- Find an article from the outlet you want to prefer.
- Click the three-dot menu beside the article or the publisher name.
- Select “Follow” or “Add as preferred source” if shown.
- Confirm the action when prompted.
From Google Discover (mobile)
- Open the Discover feed on your device with your Google account active.
- Tap the three-dot icon near a card from the publisher.
- Choose “More stories like this”, “Hide”, or “Follow” as available.
- Use “Follow” to prioritize that publisher in future cards.
Managing and removing preferred sources
You can update your choices anytime in Google settings. This keeps your feed fresh and aligned with changing interests.
- Open Google News settings to view followed and preferred sources.
- Unfollow or remove a source to stop boosting its visibility.
- Clearing activity or adjusting personalization may reset preferences.
Tips for publishers to get marked as preferred
Publishers cannot directly force users to add them as preferred. But they can improve their chances.
- Publish clear, authoritative reporting.
- Keep article metadata and structured data accurate.
- Verify your site with Google Search Console and submit a sitemap.
- Use consistent branding so readers recognize your content.
Troubleshooting common issues
If your preferred sources are not showing more often, try these checks.
- Confirm you are signed in with the right Google account.
- Clear cache or update the app to ensure changes propagate.
- Check personalization settings under your Google account.
- Understand that algorithmic ranking still balances relevance and freshness.
Privacy and personalization considerations
Setting a preferred source affects recommendations only for your account. Google uses it alongside other signals.
- Your choice is private and linked to your profile.
- You can revoke preferences any time.
- Review your ad and activity settings if you want broader control.
